Negotiation Guide
Opening Offer
$28,617
Fair Price
$30,117
Walk Away Above
$30,549
- • Recent buyers paid ~$604 below MSRP
- • Sitting 90 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$27,882
Est. Invoice$28,811
Holdback (est.)$929
MSRP (Sticker)$30,980
Asking Price$30,194
Markup-$786
Est. Dealer Margin on This Car$2,312
Percentile35% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$626
Avg Markup (Sportage)-$645
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$637
Cheaper Sportage LX Inventory
Evans KiaEvans, GA
-$1,202$32,25741d
Taylor Kia ToledoToledo, OH
-$1,157$31,74237d
Eide Kia MandanMandan, ND
-$1,155$33,02590d
Billion KiaSioux Falls, SD
-$1,155$33,02590d
Performance KiaMoosic, PA
-$1,120$31,28916d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34290d
Taylor Kia ToledoToledo, OH
-$1,097$31,45725d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71490d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17690d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60390d