Deal Sheet: 2026 Sportage LX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYK23DF2TG443526

Negotiation Guide

Opening Offer

$29,789

Fair Price

$31,289

Walk Away Above

$31,722

• Recent buyers paid ~$604 below MSRP
• Sitting 89 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$28,940

Est. Invoice$29,904

Holdback (est.)$965

MSRP (Sticker)$32,155

Asking Price$31,563

Markup-$592

Est. Dealer Margin on This Car$2,624

Percentile46% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage)-$669

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

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