Deal Sheet: 2026 Sportage LX

University Kia · Huntsville, AL · VIN: 5XYK23DF2TG436835

Negotiation Guide

Opening Offer

$28,300

Fair Price

$29,800

Walk Away Above

$30,230

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$27,594

Est. Invoice$28,514

Holdback (est.)$920

MSRP (Sticker)$30,660

Asking Price$29,880

Markup-$780

Est. Dealer Margin on This Car$2,286

Percentile36% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$1,102

Avg Markup (Sportage)-$1,129

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,019

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