Deal Sheet: 2026 Sportage LX

Kia South Atlanta · Morrow, GA · VIN: 5XYK23DF2TG418576

Negotiation Guide

Opening Offer

$28,791

Fair Price

$30,291

Walk Away Above

$30,723

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$28,040

Est. Invoice$28,974

Holdback (est.)$935

MSRP (Sticker)$31,155

Asking Price$30,645

Markup-$510

Est. Dealer Margin on This Car$2,606

Percentile64% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sportage)-$451

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$464

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