Negotiation Guide
Opening Offer
$28,381
Fair Price
$29,881
Walk Away Above
$30,183
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$27,437
Est. Invoice$28,351
Holdback (est.)$915
MSRP (Sticker)$30,485
Asking Price$30,017
Markup-$468
Est. Dealer Margin on This Car$2,581
Percentile81% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$620
Avg Markup (Sportage)-$603
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$672
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