Deal Sheet: 2026 Sportage LX

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYK23DF1TG420920

Negotiation Guide

Opening Offer

$29,268

Fair Price

$30,768

Walk Away Above

$31,199

• Recent buyers paid ~$604 below MSRP
• Sitting 89 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$28,467

Est. Invoice$29,416

Holdback (est.)$949

MSRP (Sticker)$31,630

Asking Price$31,095

Markup-$535

Est. Dealer Margin on This Car$2,628

Percentile55% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sportage)-$569

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

Cheaper Sportage LX Inventory

Evans KiaEvans, GA

-$1,202$32,25740d

Taylor Kia ToledoToledo, OH

-$1,157$31,74236d

Eide Kia MandanMandan, ND

-$1,155$33,02589d

Billion KiaSioux Falls, SD

-$1,155$33,02589d

Performance KiaMoosic, PA

-$1,120$31,28915d

Kia of San AngeloSan Angelo, TX

-$1,113$31,34289d

Taylor Kia ToledoToledo, OH

-$1,097$31,45724d

Napleton Northlake KiaPalm Beach Gardens, FL

-$1,091$32,71489d

Kia of San AngeloSan Angelo, TX

-$1,079$31,17689d

Santa Fe KiaSanta Fe, NM

-$1,077$32,60389d