Deal Sheet: 2026 Sportage LX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYK23DF0TG436977

Negotiation Guide

Opening Offer

$29,292

Fair Price

$30,792

Walk Away Above

$31,226

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$28,494

Est. Invoice$29,444

Holdback (est.)$950

MSRP (Sticker)$31,660

Asking Price$31,099

Markup-$561

Est. Dealer Margin on This Car$2,605

Percentile50% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage)-$669

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

Cheaper Sportage LX Inventory

Evans KiaEvans, GA

-$1,202$32,25741d

Taylor Kia ToledoToledo, OH

-$1,157$31,74237d

Eide Kia MandanMandan, ND

-$1,155$33,02590d

Billion KiaSioux Falls, SD

-$1,155$33,02590d

Performance KiaMoosic, PA

-$1,120$31,28916d

Kia of San AngeloSan Angelo, TX

-$1,113$31,34290d

Taylor Kia ToledoToledo, OH

-$1,097$31,45725d

Napleton Northlake KiaPalm Beach Gardens, FL

-$1,091$32,71490d

Kia of San AngeloSan Angelo, TX

-$1,079$31,17690d

Santa Fe KiaSanta Fe, NM

-$1,077$32,60390d