Negotiation Guide
Opening Offer
$63,360
Fair Price
$64,860
Walk Away Above
$65,572
- • Recent buyers paid ~$1,425 below MSRP
Price Breakdown
Est. Dealer Cost$59,657
Est. Invoice$61,645
Holdback (est.)$1,989
MSRP (Sticker)$66,285
Asking Price$64,948
Markup-$1,337
Est. Dealer Margin on This Car$5,292
Percentile83% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold369
Avg Markup-$1,425
Median Markup-$1,369
Best Deal-$1,850
Worst Deal-$1,045
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory393 vehicles
Avg Markup (All Models)-$774
Avg Markup (EV9)-$1,337
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$827
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Folsom Lake KiaFolsom, CA
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