Negotiation Guide
Opening Offer
$63,020
Fair Price
$64,520
Walk Away Above
$65,232
- • Recent buyers paid ~$1,425 below MSRP
Price Breakdown
Est. Dealer Cost$59,351
Est. Invoice$61,329
Holdback (est.)$1,978
MSRP (Sticker)$65,945
Asking Price$64,596
Markup-$1,349
Est. Dealer Margin on This Car$5,246
Percentile81% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold369
Avg Markup-$1,425
Median Markup-$1,369
Best Deal-$1,850
Worst Deal-$1,045
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory142 vehicles
Avg Markup (All Models)-$716
Avg Markup (EV9)-$1,284
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$721
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Folsom Lake KiaFolsom, CA
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