Negotiation Guide
Opening Offer
$63,515
Fair Price
$65,015
Walk Away Above
$65,727
- • Recent buyers paid ~$1,425 below MSRP
Price Breakdown
Est. Dealer Cost$59,796
Est. Invoice$61,789
Holdback (est.)$1,993
MSRP (Sticker)$66,440
Asking Price$65,073
Markup-$1,367
Est. Dealer Margin on This Car$5,277
Percentile76% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold369
Avg Markup-$1,425
Median Markup-$1,369
Best Deal-$1,850
Worst Deal-$1,045
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$766
Avg Markup (EV9)-$1,874
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$756
Cheaper EV9 Wind AWD Inventory
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-$2,012$66,03816d
Tom Dolan's Reno KiaReno, NV
-$2,012$66,0384d
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Folsom Lake KiaFolsom, CA
-$1,869$65,90123d
Fiesta KiaIndio, CA
-$1,856$65,64979d
Fiesta KiaIndio, CA
-$1,856$65,64954d
Fiesta KiaIndio, CA
-$1,856$65,64976d
Kia Country of SavannahSavannah, GA
-$1,847$65,60323d
George Gee KiaLiberty Lake, WA
-$1,845$65,78046d
Folsom Lake KiaFolsom, CA
-$1,845$65,78016d