Negotiation Guide
Opening Offer
$63,315
Fair Price
$64,815
Walk Away Above
$65,527
- • Recent buyers paid ~$1,425 below MSRP
Price Breakdown
Est. Dealer Cost$59,616
Est. Invoice$61,603
Holdback (est.)$1,987
MSRP (Sticker)$66,240
Asking Price$64,911
Markup-$1,329
Est. Dealer Margin on This Car$5,295
Percentile85% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold369
Avg Markup-$1,425
Median Markup-$1,369
Best Deal-$1,850
Worst Deal-$1,045
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$818
Avg Markup (EV9)-$1,579
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$817
Cheaper EV9 Wind AWD Inventory
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-$2,012$66,03816d
Tom Dolan's Reno KiaReno, NV
-$2,012$66,0384d
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Folsom Lake KiaFolsom, CA
-$1,869$65,90123d
Fiesta KiaIndio, CA
-$1,856$65,64979d
Fiesta KiaIndio, CA
-$1,856$65,64955d
Fiesta KiaIndio, CA
-$1,856$65,64976d
Kia Country of SavannahSavannah, GA
-$1,847$65,60323d
George Gee KiaLiberty Lake, WA
-$1,845$65,78046d
Folsom Lake KiaFolsom, CA
-$1,845$65,78016d