Negotiation Guide
Opening Offer
$72,819
Fair Price
$74,319
Walk Away Above
$75,797
- • Recent buyers paid ~$2,429 below MSRP
- • Sitting 74 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$69,548
Est. Invoice$71,866
Holdback (est.)$2,318
MSRP (Sticker)$77,275
Asking Price$74,879
Markup-$2,396
Est. Dealer Margin on This Car$5,332
Percentile42% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold654
Avg Markup-$2,429
Median Markup-$2,373
Best Deal-$3,150
Worst Deal-$1,875
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory324 vehicles
Avg Markup (All Models)-$1,018
Avg Markup (EV9)-$1,679
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$976
Cheaper EV9 GT-Line AWD Inventory
Parkside KiaKnoxville, TN
-$3,142$76,4332d
Kiefer KiaEugene, OR
-$2,984$75,45684d
Roseville KiaRoseville, CA
-$2,977$75,78316d
Roseville KiaRoseville, CA
-$2,957$75,50369d
Kia of VacavilleVacaville, CA
-$2,949$75,46155d
Walser KiaWayzata, MN
-$2,943$74,02758d
Roseville KiaRoseville, CA
-$2,941$75,32453d
Roseville KiaRoseville, CA
-$2,941$75,32455d
Kia of VacavilleVacaville, CA
-$2,931$75,36944d
Folsom Lake KiaFolsom, CA
-$2,920$75,50023d