Negotiation Guide
Opening Offer
$69,043
Fair Price
$70,543
Walk Away Above
$71,761
- • Recent buyers paid ~$1,583 below MSRP
- • Sitting 89 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$65,682
Est. Invoice$67,871
Holdback (est.)$2,189
MSRP (Sticker)$72,980
Asking Price$71,458
Markup-$1,522
Est. Dealer Margin on This Car$5,776
Percentile58% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)-$911
Avg Markup (EV9)-$1,907
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$808
Cheaper EV9 Land AWD Inventory
Kia of Paso RoblesPaso Robles, CA
-$2,147$72,46884d
Kia of Paso RoblesPaso Robles, CA
-$2,088$71,02789d
Kia of Paso RoblesPaso Robles, CA
-$2,088$71,02789d
Kiefer KiaEugene, OR
-$2,063$71,68773d
Folsom Lake KiaFolsom, CA
-$2,053$72,21726d
George Gee KiaLiberty Lake, WA
-$2,053$72,21715d
Folsom Lake KiaFolsom, CA
-$2,053$72,2178d
Fiesta KiaIndio, CA
-$2,040$71,96584d
George Gee KiaLiberty Lake, WA
-$2,037$72,13343d
Folsom Lake KiaFolsom, CA
-$2,029$72,09624d