Negotiation Guide
Opening Offer
$70,237
Fair Price
$71,737
Walk Away Above
$72,529
- • Recent buyers paid ~$1,583 below MSRP
Price Breakdown
Est. Dealer Cost$65,988
Est. Invoice$68,188
Holdback (est.)$2,200
MSRP (Sticker)$73,320
Asking Price$71,743
Markup-$1,577
Est. Dealer Margin on This Car$5,755
Percentile36% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory320 vehicles
Avg Markup (All Models)-$726
Avg Markup (EV9)-$1,760
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$754
Cheaper EV9 Land AWD Inventory
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Folsom Lake KiaFolsom, CA
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