Deal Sheet: 2026 EV9 Land AWD

Kia Santa Monica · Santa Monica, CA · VIN: 5XYADFS56TG023673

Negotiation Guide

Opening Offer

$69,025

Fair Price

$70,525

Walk Away Above

$71,752

• Recent buyers paid ~$1,583 below MSRP
• Sitting 90 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$65,682

Est. Invoice$67,871

Holdback (est.)$2,189

MSRP (Sticker)$72,980

Asking Price$71,458

Markup-$1,522

Est. Dealer Margin on This Car$5,776

Percentile58% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold361

Avg Markup-$1,583

Median Markup-$1,522

Best Deal-$2,102

Worst Deal-$1,130

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,058

Avg Markup (EV9)-$1,863

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$897

Cheaper EV9 Land AWD Inventory

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George Gee KiaLiberty Lake, WA

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Folsom Lake KiaFolsom, CA

-$2,029$72,09625d