Negotiation Guide
Opening Offer
$70,187
Fair Price
$71,687
Walk Away Above
$72,479
- • Recent buyers paid ~$1,583 below MSRP
Price Breakdown
Est. Dealer Cost$65,943
Est. Invoice$68,141
Holdback (est.)$2,198
MSRP (Sticker)$73,270
Asking Price$71,702
Markup-$1,568
Est. Dealer Margin on This Car$5,759
Percentile37% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$818
Avg Markup (EV9)-$1,579
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$817
Cheaper EV9 Land AWD Inventory
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Folsom Lake KiaFolsom, CA
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