Negotiation Guide
Opening Offer
$69,897
Fair Price
$71,397
Walk Away Above
$72,189
- • Recent buyers paid ~$1,583 below MSRP
Price Breakdown
Est. Dealer Cost$65,682
Est. Invoice$67,871
Holdback (est.)$2,189
MSRP (Sticker)$72,980
Asking Price$71,458
Markup-$1,522
Est. Dealer Margin on This Car$5,776
Percentile58% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory286 vehicles
Avg Markup (All Models)-$886
Avg Markup (EV9)-$1,622
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$912
Cheaper EV9 Land AWD Inventory
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Kia of Paso RoblesPaso Robles, CA
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Kiefer KiaEugene, OR
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Folsom Lake KiaFolsom, CA
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George Gee KiaLiberty Lake, WA
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Folsom Lake KiaFolsom, CA
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-$2,040$71,96584d
George Gee KiaLiberty Lake, WA
-$2,037$72,13343d
Folsom Lake KiaFolsom, CA
-$2,029$72,09624d