Negotiation Guide
Opening Offer
$67,457
Fair Price
$68,957
Walk Away Above
$69,973
- • Recent buyers paid ~$1,583 below MSRP
- • Sitting 67 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$63,891
Est. Invoice$66,021
Holdback (est.)$2,130
MSRP (Sticker)$70,990
Asking Price$69,533
Markup-$1,457
Est. Dealer Margin on This Car$5,642
Percentile91% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory601 vehicles
Avg Markup (All Models)-$940
Avg Markup (EV9)-$1,795
% Below MSRP19%
Avg Days to Sell61 days
Avg Sold Markup-$886
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Folsom Lake KiaFolsom, CA
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