Negotiation Guide
Opening Offer
$69,857
Fair Price
$71,357
Walk Away Above
$72,149
- • Recent buyers paid ~$1,583 below MSRP
Price Breakdown
Est. Dealer Cost$65,646
Est. Invoice$67,834
Holdback (est.)$2,188
MSRP (Sticker)$72,940
Asking Price$71,420
Markup-$1,520
Est. Dealer Margin on This Car$5,774
Percentile58% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$766
Avg Markup (EV9)-$1,874
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$756
Cheaper EV9 Land AWD Inventory
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Kia of Paso RoblesPaso Robles, CA
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Kia of Paso RoblesPaso Robles, CA
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Kiefer KiaEugene, OR
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Folsom Lake KiaFolsom, CA
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George Gee KiaLiberty Lake, WA
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Folsom Lake KiaFolsom, CA
-$2,053$72,2178d
Fiesta KiaIndio, CA
-$2,040$71,96584d
George Gee KiaLiberty Lake, WA
-$2,037$72,13343d
Folsom Lake KiaFolsom, CA
-$2,029$72,09624d