Negotiation Guide
Opening Offer
$69,722
Fair Price
$71,222
Walk Away Above
$72,014
- • Recent buyers paid ~$1,583 below MSRP
Price Breakdown
Est. Dealer Cost$65,525
Est. Invoice$67,709
Holdback (est.)$2,184
MSRP (Sticker)$72,805
Asking Price$71,313
Markup-$1,492
Est. Dealer Margin on This Car$5,789
Percentile66% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)-$695
Avg Markup (EV9)-$1,492
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$778
Cheaper EV9 Land AWD Inventory
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Folsom Lake KiaFolsom, CA
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