Negotiation Guide
Opening Offer
$69,412
Fair Price
$70,912
Walk Away Above
$71,704
- • Recent buyers paid ~$1,583 below MSRP
Price Breakdown
Est. Dealer Cost$65,246
Est. Invoice$67,420
Holdback (est.)$2,175
MSRP (Sticker)$72,495
Asking Price$70,986
Markup-$1,509
Est. Dealer Margin on This Car$5,741
Percentile60% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$707
Avg Markup (EV9)-$1,959
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$674
Cheaper EV9 Land AWD Inventory
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George Gee KiaLiberty Lake, WA
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Folsom Lake KiaFolsom, CA
-$2,029$72,09624d