Deal Sheet: 2026 Tundra Platinum 4WD

Atlanta Toyota · Duluth, GA · VIN: 5TFWC5DB7TX141170

This Is Already a Great Deal

Opening Offer

$72,745

Asking Price

$74,995

Max Price

$74,995

• Recent buyers paid ~$1,872 below MSRP
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $3,550 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$71,571

Est. Invoice$73,179

Holdback (est.)$1,608

MSRP (Sticker)$80,417

Dealer Add-Ons (DIA)+$595

Asking Price$74,995

Markup-$5,422

Est. Dealer Margin on This Car$3,424

Percentile4% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Tundra)-$2,778

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

Price History

May 27, 2026$76,303 → $75,306(-$997)

May 28, 2026$75,306 → $72,896(-$2,410)

May 30, 2026$72,896 → $74,585(+$1,689)

Jun 2, 2026$74,585 → $75,679(+$1,094)

Jun 8, 2026$75,679 → $76,773(+$1,094)

Jul 1, 2026$76,773 → $77,867(+$1,094)

Jul 6, 2026$77,867 → $78,961(+$1,094)

Jul 10, 2026$78,961 → $74,995(-$3,966)

Cheaper Tundra Platinum 4WD Inventory

Dolan ToyotaReno, NV

-$14,720$67,51639d

Gray-Daniels ToyotaBrandon, MS

-$12,956$60,64512d

Brian Bemis Toyota of DeKalbDeKalb, IL

-$10,638$68,67514d

Toyota CityMamaroneck, NY

-$9,999$64,23815d

Glen Motors, Inc.23-07 Maple Avenue, 9999

-$9,555$74,410112d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$9,433$72,61762d

Smart Toyota of Quad CitiesDavenport, IA

-$9,121$70,28812d

Coggins Toyota of BenningtonBennington, VT

-$9,106$76,18825d

Florence ToyotaFlorence, SC

-$8,853$70,64961d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$8,829$67,52756d