Deal Sheet: 2026 Tundra Platinum 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 5TFWC5DB6TX32G766

Negotiation Guide

Opening Offer

$75,410

Fair Price

$76,910

Walk Away Above

$77,846

• Recent buyers paid ~$1,872 below MSRP

Price Breakdown

Est. Dealer Cost$70,116

Est. Invoice$71,692

Holdback (est.)$1,576

MSRP (Sticker)$78,782

Asking Price$79,081

Markup+$299

Est. Dealer Margin on This Car$8,965

Percentile87% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tundra)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 4, 2026$78,667 → $79,081(+$414)

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