Deal Sheet: 2026 Tundra Platinum 4WD

Toyota of Santa Fe · Santa Fe, NM · VIN: 5TFWA5DB2TX414280

This Is Already a Great Deal

Opening Offer

$69,038

Asking Price

$71,173

Max Price

$71,173

• Recent buyers paid ~$1,872 below MSRP
• Sitting 83 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $1,996 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,253

Est. Invoice$68,764

Holdback (est.)$1,511

MSRP (Sticker)$75,565

Asking Price$71,173

Markup-$4,392

Est. Dealer Margin on This Car$3,920

Percentile19% of inventory is priced lower

Days on Lot83 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Tundra)-$3,184

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$688

Price History

May 1, 2026$71,573 → $71,173(-$400)

May 6, 2026$71,173 → $71,093(-$80)

May 22, 2026$71,093 → $71,472(+$379)

May 23, 2026$71,472 → $71,173(-$299)

Cheaper Tundra Platinum 4WD Inventory

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-$12,956$60,64512d

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-$9,121$70,28812d

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-$9,106$76,18825d

Florence ToyotaFlorence, SC

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Beaver Toyota of St. AugustineSt. Augustine, FL

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