Deal Sheet: 2026 Tundra Platinum 4WD

Billion Toyota · Sioux Falls, SD · VIN: 5TFWA5DB1TX30B716

Negotiation Guide

Opening Offer

$70,322

Fair Price

$71,822

Walk Away Above

$72,758

• Recent buyers paid ~$1,872 below MSRP

Price Breakdown

Est. Dealer Cost$65,588

Est. Invoice$67,062

Holdback (est.)$1,474

MSRP (Sticker)$73,694

Dealer Add-Ons (DIA)+$399

Asking Price$74,342

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,754

Percentile90% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Tundra)-$671

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

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