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Deal Sheet: 2026 Tundra Platinum 4WD
Fowler Toyota · Norman, OK · VIN: 5TFWA5DB0TX397043
This Is Already a Great Deal
Opening Offer
$70,485
Asking Price
$72,665
Max Price
$72,665
- • Recent buyers paid ~$1,872 below MSRP
- • Sitting 141 days (avg 49) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $641 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,189
Est. Invoice$69,721
Holdback (est.)$1,532
MSRP (Sticker)$76,617
Asking Price$72,665
Markup-$3,952
Est. Dealer Margin on This Car$4,476
Percentile31% of inventory is priced lower
Days on Lot141 days
What Others Paid (Last 30 Days)
Cars Sold2280
Avg Markup-$1,872
Median Markup-$870
Best Deal-$14,043
Worst Deal+$12,012
% Sold Below MSRP81%
Avg Days to Sell49 days
Dealer Profile
Inventory256 vehicles
Avg Markup (All Models)+$254
Avg Markup (Tundra)-$1,797
% Below MSRP52%
Avg Days to Sell23 days
Avg Sold Markup+$776
Price History
Apr 22, 2026$72,961 → $73,560(+$599)
Apr 29, 2026$73,560 → $74,159(+$599)
Apr 30, 2026$74,159 → $74,758(+$599)
May 1, 2026$74,758 → $73,560(-$1,198)
Jul 15, 2026$73,560 → $72,665(-$895)
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