Deal Sheet: 2026 Tundra TRD Pro 4WD

Serra Toyota · Milwaukee, WI · VIN: 5TFPC5DB6TX146980

Negotiation Guide

Opening Offer

$74,036

Fair Price

$75,536

Walk Away Above

$75,743

• Recent buyers paid ~$414 below MSRP

Price Breakdown

Est. Dealer Cost$67,596

Est. Invoice$69,115

Holdback (est.)$1,519

MSRP (Sticker)$75,950

Asking Price$75,950

Markup$0

Est. Dealer Margin on This Car$8,355

Percentile69% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1091

Avg Markup-$414

Median Markup$0

Best Deal-$8,468

Worst Deal+$15,080

% Sold Below MSRP67%

Avg Days to Sell48 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Tundra)-$3,260

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

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