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Deal Sheet: 2026 Tundra Platinum 4WD
Serra Toyota of Traverse City · Traverse City, MI · VIN: 5TFNC5DB9TX127556
This Is Already a Great Deal
Opening Offer
$70,249
Asking Price
$72,422
Max Price
$72,422
- • Recent buyers paid ~$1,872 below MSRP
- • Sitting 145 days (avg 49) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,676 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,964
Est. Invoice$70,514
Holdback (est.)$1,550
MSRP (Sticker)$77,488
Asking Price$72,422
Markup-$5,066
Est. Dealer Margin on This Car$3,458
Percentile7% of inventory is priced lower
Days on Lot145 days
What Others Paid (Last 30 Days)
Cars Sold2280
Avg Markup-$1,872
Median Markup-$870
Best Deal-$14,043
Worst Deal+$12,012
% Sold Below MSRP81%
Avg Days to Sell49 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$1,444
Avg Markup (Tundra)-$1,436
% Below MSRP99%
Avg Days to Sell34 days
Avg Sold Markup-$1,252
Price History
May 1, 2026$73,221 → $72,422(-$799)
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