Deal Sheet: 2026 Tundra Platinum 4WD

Atlanta Toyota · Duluth, GA · VIN: 5TFNC5DB7TX142542

This Is Already a Great Deal

Opening Offer

$69,732

Asking Price

$71,889

Max Price

$71,889

• Recent buyers paid ~$1,872 below MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $3,130 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,433

Est. Invoice$69,971

Holdback (est.)$1,538

MSRP (Sticker)$76,891

Dealer Add-Ons (DIA)+$595

Asking Price$71,889

Markup-$5,002

Est. Dealer Margin on This Car$3,456

Percentile8% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Tundra)-$2,778

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

Price History

May 29, 2026$74,787 → $75,382(+$595)

May 30, 2026$75,382 → $78,580(+$3,198)

Jul 10, 2026$78,580 → $71,889(-$6,691)

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