Deal Sheet: 2026 Tundra Platinum 4WD

Toyota Direct · Columbus, OH · VIN: 5TFNC5DB1TX141354

This Is Already a Great Deal

Opening Offer

$67,738

Asking Price

$69,655

Max Price

$69,655

• Recent buyers paid ~$1,872 below MSRP
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $4,021 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,238

Est. Invoice$68,749

Holdback (est.)$1,511

MSRP (Sticker)$75,548

Asking Price$69,655

Markup-$5,893

Est. Dealer Margin on This Car$2,417

Percentile1% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$3,510

Avg Markup (Tundra)-$5,406

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$1,950

Price History

Jun 5, 2026$71,053 → $70,655(-$398)

Jun 20, 2026$70,655 → $71,148(+$493)

Jul 12, 2026$71,148 → $75,548(+$4,400)

Jul 16, 2026$75,548 → $69,655(-$5,893)

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