Deal Sheet: 2026 Tundra Platinum 4WD

Toyota of Montgomery · Montgomery, AL · VIN: 5TFNA5EC9TX054783

Negotiation Guide

Opening Offer

$69,212

Fair Price

$70,712

Walk Away Above

$72,375

• Recent buyers paid ~$1,860 below MSRP
• Sitting 146 days (avg 49) — extra leverage
• Price already dropped 4 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,894

Est. Invoice$67,375

Holdback (est.)$1,481

MSRP (Sticker)$74,038

Asking Price$70,738

Markup-$3,300

Est. Dealer Margin on This Car$4,844

Percentile39% of inventory is priced lower

Days on Lot146 days

What Others Paid (Last 30 Days)

Cars Sold2212

Avg Markup-$1,860

Median Markup-$800

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (Tundra)-$1,998

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$67

Price History

May 6, 2026$71,243 → $70,543(-$700)

May 20, 2026$70,543 → $71,538(+$995)

Jun 3, 2026$71,538 → $72,533(+$995)

Jun 4, 2026$72,533 → $71,538(-$995)

Jun 17, 2026$71,538 → $70,738(-$800)

Jul 1, 2026$70,738 → $71,733(+$995)

Jul 2, 2026$71,733 → $70,738(-$995)

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