Deal Sheet: 2026 Tundra Platinum 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 5TFNA5EC1TX057080

Negotiation Guide

Opening Offer

$68,070

Fair Price

$69,570

Walk Away Above

$70,964

• Recent buyers paid ~$1,872 below MSRP
• Sitting 111 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$64,399

Est. Invoice$65,846

Holdback (est.)$1,447

MSRP (Sticker)$72,358

Asking Price$72,657

Markup+$299

Est. Dealer Margin on This Car$8,258

Percentile87% of inventory is priced lower

Days on Lot111 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tundra)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 1, 2026$72,358 → $72,657(+$299)

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