Deal Sheet: 2026 Tundra Platinum 4WD

Newark Toyotaworld · Newark, DE · VIN: 5TFNA5EC1TX053904

Negotiation Guide

Opening Offer

$68,495

Fair Price

$69,995

Walk Away Above

$71,642

• Recent buyers paid ~$1,872 below MSRP
• Sitting 144 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$65,226

Est. Invoice$66,692

Holdback (est.)$1,466

MSRP (Sticker)$73,288

Asking Price$73,288

Markup$0

Est. Dealer Margin on This Car$8,062

Percentile81% of inventory is priced lower

Days on Lot144 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)$0

Avg Markup (Tundra)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup+$10

Cheaper Tundra Platinum 4WD Inventory

Dolan ToyotaReno, NV

-$14,720$67,51639d

Gray-Daniels ToyotaBrandon, MS

-$12,956$60,64512d

Brian Bemis Toyota of DeKalbDeKalb, IL

-$10,638$68,67514d

Toyota CityMamaroneck, NY

-$9,999$64,23815d

Glen Motors, Inc.23-07 Maple Avenue, 9999

-$9,555$74,410112d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$9,433$72,61762d

Smart Toyota of Quad CitiesDavenport, IA

-$9,121$70,28812d

Coggins Toyota of BenningtonBennington, VT

-$9,106$76,18825d

Florence ToyotaFlorence, SC

-$8,853$70,64961d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$8,829$67,52756d