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Deal Sheet: 2026 Tundra Platinum 4WD
Denny Menholt Toyota · Rapid City, SD · VIN: 5TFNA5DBXTX410960
Negotiation Guide
Opening Offer
$67,929
Fair Price
$69,429
Walk Away Above
$70,703
- • Recent buyers paid ~$1,872 below MSRP
- • Sitting 95 days (avg 49) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,060
Est. Invoice$65,499
Holdback (est.)$1,440
MSRP (Sticker)$71,977
Asking Price$72,276
Markup+$299
Est. Dealer Margin on This Car$8,216
Percentile87% of inventory is priced lower
Days on Lot95 days
What Others Paid (Last 30 Days)
Cars Sold2280
Avg Markup-$1,872
Median Markup-$870
Best Deal-$14,043
Worst Deal+$12,012
% Sold Below MSRP81%
Avg Days to Sell49 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)+$289
Avg Markup (Tundra)+$299
% Below MSRP1%
Avg Days to Sell40 days
Avg Sold Markup+$71
Price History
May 5, 2026$72,376 → $67,695(-$4,681)
May 29, 2026$67,695 → $71,977(+$4,282)
Jul 1, 2026$71,977 → $72,276(+$299)
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