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Deal Sheet: 2026 Tundra Platinum 4WD
Serra Toyota of Traverse City · Traverse City, MI · VIN: 5TFNA5DB9TX428768
This Is Already a Great Deal
Opening Offer
$66,507
Asking Price
$68,564
Max Price
$68,564
- • Recent buyers paid ~$1,872 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,856 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,230
Est. Invoice$66,696
Holdback (est.)$1,466
MSRP (Sticker)$73,292
Asking Price$68,564
Markup-$4,728
Est. Dealer Margin on This Car$3,334
Percentile12% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold2280
Avg Markup-$1,872
Median Markup-$870
Best Deal-$14,043
Worst Deal+$12,012
% Sold Below MSRP81%
Avg Days to Sell49 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$1,444
Avg Markup (Tundra)-$1,436
% Below MSRP99%
Avg Days to Sell34 days
Avg Sold Markup-$1,252
Price History
Jul 17, 2026$73,292 → $68,564(-$4,728)
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