Deal Sheet: 2026 Tundra Platinum 4WD

Roswell Toyota · Roswell, NM · VIN: 5TFNA5DB7TX422077

This Is Already a Great Deal

Opening Offer

$66,042

Asking Price

$68,085

Max Price

$68,085

• Recent buyers paid ~$1,872 below MSRP
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $1,974 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,019

Est. Invoice$65,457

Holdback (est.)$1,439

MSRP (Sticker)$71,931

Asking Price$68,085

Markup-$3,846

Est. Dealer Margin on This Car$4,066

Percentile33% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Tundra)-$606

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

Price History

Jun 6, 2026$71,931 → $72,750(+$819)

Jun 11, 2026$72,750 → $71,931(-$819)

Jun 20, 2026$71,931 → $69,369(-$2,562)

Jul 2, 2026$69,369 → $68,085(-$1,284)

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