Deal Sheet: 2026 Tundra Platinum 4WD

Billion Toyota · Sioux Falls, SD · VIN: 5TFNA5DB3TX29C190

Negotiation Guide

Opening Offer

$70,287

Fair Price

$71,787

Walk Away Above

$72,723

• Recent buyers paid ~$1,872 below MSRP

Price Breakdown

Est. Dealer Cost$65,557

Est. Invoice$67,030

Holdback (est.)$1,473

MSRP (Sticker)$73,659

Dealer Add-Ons (DIA)+$399

Asking Price$74,307

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,750

Percentile90% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Tundra)-$671

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jun 10, 2026$74,058 → $74,307(+$249)

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