Deal Sheet: 2026 Tundra Platinum 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 5TFNA5DB2TX31F670

Negotiation Guide

Opening Offer

$68,460

Fair Price

$69,960

Walk Away Above

$70,896

• Recent buyers paid ~$1,872 below MSRP

Price Breakdown

Est. Dealer Cost$63,930

Est. Invoice$65,367

Holdback (est.)$1,437

MSRP (Sticker)$71,832

Asking Price$72,131

Markup+$299

Est. Dealer Margin on This Car$8,201

Percentile87% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold2280

Avg Markup-$1,872

Median Markup-$870

Best Deal-$14,043

Worst Deal+$12,012

% Sold Below MSRP81%

Avg Days to Sell49 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tundra)+$299

% Below MSRP1%

Avg Days to Sell39 days

Avg Sold Markup+$69

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