Deal Sheet: 2026 Tundra SR 4WD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: 5TFKB5DA7TX430428

Negotiation Guide

Opening Offer

$46,224

Fair Price

$47,724

Walk Away Above

$48,126

• Recent buyers paid ~$804 below MSRP

Price Breakdown

Est. Dealer Cost$43,190

Est. Invoice$44,160

Holdback (est.)$971

MSRP (Sticker)$48,528

Dealer Add-Ons (DIA)+$299

Asking Price$49,366

Markup+$838

Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,176

Percentile95% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold260

Avg Markup-$804

Median Markup$0

Best Deal-$3,927

Worst Deal+$2,622

% Sold Below MSRP80%

Avg Days to Sell30 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$488

Avg Markup (Tundra)-$651

% Below MSRP13%

Avg Days to Sell33 days

Avg Sold Markup-$12

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