Deal Sheet: 2026 Sienna Limited AWD

Fowler Toyota · Norman, OK · VIN: 5TDZSKFC9TS281778

Negotiation Guide

Opening Offer

$59,255

Fair Price

$60,755

Walk Away Above

$60,547

• Recent buyers paid ~$415 above MSRP

Price Breakdown

Est. Dealer Cost$53,703

Est. Invoice$54,909

Holdback (est.)$1,207

MSRP (Sticker)$60,340

Dealer Add-Ons (DIA)+$1,895

Asking Price$63,433

Markup+$3,093

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,730

Percentile95% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1173

Avg Markup+$415

Median Markup$0

Best Deal-$4,516

Worst Deal+$11,995

% Sold Below MSRP57%

Avg Days to Sell26 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)+$371

Avg Markup (Sienna)+$1,689

% Below MSRP33%

Avg Days to Sell26 days

Avg Sold Markup+$817

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