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Deal Sheet: 2026 Sienna Limited AWD
Mark Jacobson Toyota · Durham, NC · VIN: 5TDZSKFC7TS269001
Negotiation Guide
Opening Offer
$56,597
Fair Price
$58,097
Walk Away Above
$58,128
- • Recent buyers paid ~$293 above MSRP
- • Sitting 37 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,761
Est. Invoice$52,924
Holdback (est.)$1,163
MSRP (Sticker)$58,158
Dealer Add-Ons (DIA)+$499
Asking Price$59,555
Markup+$1,397
Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,794
Percentile90% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold848
Avg Markup+$293
Median Markup$0
Best Deal-$9,192
Worst Deal+$7,995
% Sold Below MSRP64%
Avg Days to Sell23 days
Dealer Profile
Inventory267 vehicles
Avg Markup (All Models)+$1,423
Avg Markup (Sienna)+$1,397
% Below MSRP0%
Avg Days to Sell18 days
Avg Sold Markup+$1,060
Price History
Jul 1, 2026$61,221 → $59,555(-$1,666)
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