Deal Sheet: 2026 Sienna Limited AWD

Jim Norton Toyota · Tulsa, OK · VIN: 5TDZSKFC4TS283034

Negotiation Guide

Opening Offer

$59,150

Fair Price

$60,650

Walk Away Above

$60,442

• Recent buyers paid ~$415 above MSRP

Price Breakdown

Est. Dealer Cost$53,609

Est. Invoice$54,814

Holdback (est.)$1,205

MSRP (Sticker)$60,235

Dealer Add-Ons (DIA)+$2,495

Asking Price$63,229

Markup+$2,994

Markup includes $2,495 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,620

Percentile94% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1173

Avg Markup+$415

Median Markup$0

Best Deal-$4,516

Worst Deal+$11,995

% Sold Below MSRP57%

Avg Days to Sell26 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$182

Avg Markup (Sienna)+$2,994

% Below MSRP62%

Avg Days to Sell23 days

Avg Sold Markup+$257

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