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Deal Sheet: 2026 Sienna Limited FWD

Jim Norton Toyota · Tulsa, OK · VIN: 5TDZRKECXTS34D416

Negotiation Guide

Opening Offer
$54,824
Fair Price
$56,324
Walk Away Above
$56,122
  • Recent buyers paid ~$404 above MSRP

Price Breakdown

Est. Dealer Cost$49,769
Est. Invoice$50,887
Holdback (est.)$1,118
MSRP (Sticker)$55,920
Dealer Add-Ons (DIA)+$2,495
Asking Price$58,914
Markup+$2,994

Markup includes $2,495 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,145
Percentile93% of inventory is priced lower
Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold609
Avg Markup+$404
Median Markup$0
Best Deal-$8,585
Worst Deal+$7,995
% Sold Below MSRP55%
Avg Days to Sell22 days

Dealer Profile

Inventory377 vehicles
Avg Markup (All Models)-$182
Avg Markup (Sienna)+$2,994
% Below MSRP62%
Avg Days to Sell23 days
Avg Sold Markup+$257