Deal Sheet: 2026 Sienna Limited FWD

Fowler Toyota · Norman, OK · VIN: 5TDZRKEC1TS343204

Negotiation Guide

Opening Offer

$55,299

Fair Price

$56,799

Walk Away Above

$56,597

• Recent buyers paid ~$404 above MSRP

Price Breakdown

Est. Dealer Cost$50,192

Est. Invoice$51,319

Holdback (est.)$1,128

MSRP (Sticker)$56,395

Dealer Add-Ons (DIA)+$1,895

Asking Price$58,889

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,697

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold609

Avg Markup+$404

Median Markup$0

Best Deal-$8,585

Worst Deal+$7,995

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)+$371

Avg Markup (Sienna)+$1,689

% Below MSRP33%

Avg Days to Sell26 days

Avg Sold Markup+$817

Price History

Aug 21, 2026$56,830 → $56,994(+$164)

Aug 22, 2026$56,994 → $58,889(+$1,895)

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