Deal Sheet: 2026 Sienna XSE AWD

Atlanta Toyota · Duluth, GA · VIN: 5TDXSKFC4TS29K033

Negotiation Guide

Opening Offer

$52,874

Fair Price

$54,374

Walk Away Above

$54,110

• Recent buyers paid ~$528 above MSRP

Price Breakdown

Est. Dealer Cost$47,923

Est. Invoice$49,000

Holdback (est.)$1,077

MSRP (Sticker)$53,846

Dealer Add-Ons (DIA)+$595

Asking Price$55,535

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,612

Percentile86% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1026

Avg Markup+$528

Median Markup$0

Best Deal-$3,104

Worst Deal+$6,999

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Sienna)+$1,689

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$824

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