Deal Sheet: 2026 Sienna XSE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDXSKFC0TS31E064

Negotiation Guide

Opening Offer

$52,013

Fair Price

$53,513

Walk Away Above

$53,249

• Recent buyers paid ~$528 above MSRP

Price Breakdown

Est. Dealer Cost$47,157

Est. Invoice$48,216

Holdback (est.)$1,060

MSRP (Sticker)$52,985

Asking Price$53,785

Markup+$800

Est. Dealer Margin on This Car$6,628

Percentile79% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1026

Avg Markup+$528

Median Markup$0

Best Deal-$3,104

Worst Deal+$6,999

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sienna)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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