Deal Sheet: 2026 Sienna XSE FWD

Toyota of Cool Springs · Franklin, TN · VIN: 5TDXRKECXTS33B693

Negotiation Guide

Opening Offer

$51,808

Fair Price

$53,308

Walk Away Above

$53,091

• Recent buyers paid ~$434 above MSRP

Price Breakdown

Est. Dealer Cost$47,058

Est. Invoice$48,115

Holdback (est.)$1,057

MSRP (Sticker)$52,874

Dealer Add-Ons (DIA)+$2,995

Asking Price$56,768

Markup+$3,894

Markup includes $2,995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,710

Percentile96% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold612

Avg Markup+$434

Median Markup$0

Best Deal-$5,629

Worst Deal+$8,170

% Sold Below MSRP51%

Avg Days to Sell21 days

Dealer Profile

Inventory382 vehicles

Avg Markup (All Models)-$331

Avg Markup (Sienna)+$3,894

% Below MSRP60%

Avg Days to Sell30 days

Avg Sold Markup+$79

Price History

Jul 19, 2026$53,773 → $56,768(+$2,995)

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