Negotiation Guide
Opening Offer
$45,531
Fair Price
$47,031
Walk Away Above
$46,870
- • Recent buyers paid ~$321 above MSRP
Price Breakdown
Est. Dealer Cost$41,572
Est. Invoice$42,506
Holdback (est.)$934
MSRP (Sticker)$46,710
Asking Price$47,309
Markup+$599
Est. Dealer Margin on This Car$5,737
Percentile80% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold239
Avg Markup+$321
Median Markup$0
Best Deal-$2,770
Worst Deal+$5,358
% Sold Below MSRP64%
Avg Days to Sell21 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)+$489
Avg Markup (Sienna)+$599
% Below MSRP4%
Avg Days to Sell34 days
Avg Sold Markup+$291
Cheaper Sienna LE AWD Inventory
Durango ToyotaDurango, CO
-$2,500$42,14028d
A-1 ToyotaNew Haven, CT
-$776$44,0695d
A-1 ToyotaNew Haven, CT
-$774$44,13619d
A-1 ToyotaNew Haven, CT
-$750$43,93519d
Kalispell ToyotaKalispell, MT
-$703$45,10218d
Kalispell ToyotaKalispell, MT
-$703$44,64247d
McGee Toyota of PutnamPutnam, CT
-$623$44,52219d
McDonald ToyotaGreeley, CO
-$570$45,11518d
Lake ToyotaDevils Lake, ND
-$512$44,05348d
McDonald Toyota of Fort MorganFort Morgan, CO
-$500$44,8496d