Deal Sheet: 2026 Sienna Platinum AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDESKFC9TS32D921

Negotiation Guide

Opening Offer

$61,496

Fair Price

$62,996

Walk Away Above

$62,822

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$55,758

Est. Invoice$57,011

Holdback (est.)$1,253

MSRP (Sticker)$62,649

Asking Price$63,449

Markup+$800

Est. Dealer Margin on This Car$7,691

Percentile84% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup+$347

Median Markup$0

Best Deal-$4,982

Worst Deal+$6,999

% Sold Below MSRP59%

Avg Days to Sell24 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sienna)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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