Deal Sheet: 2026 Sienna Platinum AWD

Toyota of Jackson · Jackson, MS · VIN: 5TDESKFC9TS31D017

Negotiation Guide

Opening Offer

$62,530

Fair Price

$64,030

Walk Away Above

$63,856

• Recent buyers paid ~$347 above MSRP

Price Breakdown

Est. Dealer Cost$56,678

Est. Invoice$57,952

Holdback (est.)$1,274

MSRP (Sticker)$63,683

Dealer Add-Ons (DIA)+$1,395

Asking Price$65,078

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,400

Percentile89% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup+$347

Median Markup$0

Best Deal-$4,982

Worst Deal+$6,999

% Sold Below MSRP59%

Avg Days to Sell24 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Sienna)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$517

Price History

Jul 18, 2026$63,683 → $65,078(+$1,395)

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